3 Roles of AI Chatbot in Boosting Brand Engagement

Why Brand Engagement Matters In the digital era, brand engagement is key to business success. Customers who interact with a brand are more loyal and have a higher Customer Lifetime Value (CLV). According to HubSpot, 90% of customers are more likely to buy from brands they follow and engage with on social media. However, standing […]

Data-Driven Marketing: How AI Chatbot Help Businesses Make Smarter Decisions

In today’s digital world, relying on intuition alone is no longer enough. Many marketing strategies fail because they lack a strong data foundation. Data-driven marketing helps businesses understand customer needs, predict behavior, and create more effective strategies. What is Data-Driven Marketing? Data-driven marketing uses customer data to optimize brand communication. By analyzing this data, businesses […]

WhatsApp Chatbot Helps Businesses Stay Responsive During Peak Orders in Ramadan

Every year, the holy month brings blessings to many businesses with a surge in customer demand. From iftar meals and Eid clothes to exclusive hampers, transactions spike in a short period. However, amidst the hustle and bustle, businesses often struggle to respond to inquiries and manage orders quickly. This is where Mimin’s WhatsApp Chatbot plays […]