How to Run Effective WhatsApp Marketing Campaigns
WhatsApp has quickly become one of the most powerful marketing channels out there. From product promotions to transaction reminders, it lets you connect with customers in a way that’s fast, personal, and direct. Just think about it, WhatsApp messages get open rates of up to 98% and conversion rates between 45–60%. Compare that to email […]
How Agentic AI is Revolutionizing the Experience Economy
To stay ahead in today’s market, companies can no longer focus solely on service. Customers now seek memorable and personalized experiences. This is the essence of the Experience Economy, a concept introduced by Joe Pine: experiences—not products or services—hold the highest value. Supporting this, 86% of buyers are willing to pay more for a great […]
