Day: October 1, 2025

3 Ways AI Chatbots Transform Behavioral Journey Mapping

Most companies map customer journeys around steps—awareness, purchase, repeat. But what’s often overlooked are the behaviors inside those steps: hesitation before checkout, typing the same question twice, or abandoning a form midway. These small signals carry big meaning. They show where customers feel confused, frustrated, or disengaged. This is the essence of behavioral journey mapping—tracking […]