Marketing is changing fast in today’s digital world. Companies spend a lot—over $500 billion globally on digital marketing in 2023 (Statista). But with high competition, many businesses struggle to run smart campaigns without overspending.
This is where Generative AI helps. It boosts efficiency, cuts costs, and helps companies stay competitive through automation and smart insights.
1. AI as Your Marketing Co-Pilot
Generative AI can act as your “marketing assistant”. It helps plan better campaigns by analyzing data, spotting trends, and suggesting what to do next.
McKinsey reports that using AI in marketing can increase productivity by 5%–15%, or about $463 billion per year. It also reduces mistakes, saving time and money.
2. Smarter Training with AI Chatbots
AI Chatbots can help your marketing team learn on the go. Instead of formal training, team members can ask questions anytime.
They can learn:
- How to use new marketing tools
- Latest strategies
- Step-by-step guides
This makes team development easier, faster, and more affordable.
Why It Matters
A study from Deloitte found that AI can cut marketing costs by up to 30%. With automation, your team spends less time on manual tasks and more time on strategy.
In today’s fast-moving world, Generative AI is no longer optional—it’s essential. Companies that use it will grow faster and serve customers better.
Start Using AI in Your Business
Want to make your marketing more efficient? Talk to Mimin here today to see how our Generative AI Chatbot can help.
About Mimin
Mimin helps businesses create better customer experiences through AI-powered chat journeys. You can run:
- Chat commerce
- Chat campaigns
- Customer automation
- Omnichannel chat inbox
- Generative AI chatbot
With Mimin, your business builds better customer relationships and stronger loyalty.
