Omnichannel Innovation for the Best Customer Experience
In today’s digital era, customers interact with brands through various platforms—WhatsApp, Instagram, Facebook Messenger, and websites. They may start asking questions on one channel, then continue the conversation on another. The challenge is: how can businesses unify all those conversations into one seamless and consistent flow? This is where the role of omnichannel innovation becomes […]
3 Keys to Building Customer Lifetime Value with Chatbot AI
What is Customer Lifetime Value? Customer Lifetime Value (CLTV) is a key metric that shows how much profit a customer can bring during their time with your business. It helps businesses understand the long-term value of loyal customers and plan their resources better. In today’s competitive market, high CLTV comes not only from good products […]
3 Practical Ways to Improve Business Services During the Holiday Season
The Christmas and New Year season is a major moment for businesses, especially in the hospitality, retail, and travel sectors. While it presents a golden opportunity to boost revenue, it also brings challenges due to increased customer demand. According to the Indonesian Hotel and Restaurant Association (PHRI), hotel occupancy in tourist areas can rise by […]
3 Ways AI Chatbot Are Solving Logistics Challenges
The logistics industry plays a key role in supporting the growth of e-commerce, ensuring goods move quickly and efficiently to meet rising customer expectations. However, challenges like shipment delays, high inquiry volumes, and the need for real-time communication often put pressure on logistics operations. AI chatbot are changing the game, helping logistics companies improve customer […]
3 Steps to Launch a Successful Omnichannel Strategy in the FMCG Business
The Fast-Moving Consumer Goods (FMCG) industry is facing new challenges as consumer expectations keep changing. In 2023, the sector saw e-commerce sales grow to IDR 57.6 trillion. But with that growth came intense competition, as customers now expect smooth and connected shopping experiences across both online and offline channels. In Indonesia, the rise of digital […]
