Revolutionizing customer experiences in the virtual world is becoming a reality with AI in the Metaverse. The metaverse allows users to engage with 3D digital objects and avatars, much like the real world.
With advancements like Virtual Reality (VR), Augmented Reality (AR), and 5G, the metaverse is set to change how we shop, interact, and do business. A key technology driving this transformation is Conversational AI, which helps businesses offer more personalized and engaging experiences to their customers.
Enhancing Customer Interaction with Virtual Avatars
In the metaverse, virtual avatars represent businesses and interact directly with users. Thanks to Conversational AI, these avatars can have natural, human-like conversations. According to Gartner, by 2025, 75% of customer interactions will involve AI, showing how important Conversational AI will be for future customer experiences.
For example, H&M uses AI-powered avatars to help customers choose clothing and suggest items based on personal preferences. These avatars act as digital shopping assistants, providing an immersive and personalized shopping experience.
Personalization and Emotional Engagement
Conversational AI is great at personalizing interactions by using customer data. In the metaverse, this means AI can tailor experiences based on users’ preferences and interaction history. According to Salesforce, 70% of customers expect brands to provide personalized experiences.
For example, Sephora’s Virtual Artist app uses AI to recommend makeup based on users’ preferences, improving both engagement and satisfaction.
Improving Efficiency in Customer Service
Conversational AI can also boost the efficiency of customer service. By automating tasks that were once done by humans, businesses can save time and reduce costs. A McKinsey study shows that AI can cut customer service costs by up to 30%.
In the metaverse, AI can handle customer inquiries, provide tech support, and resolve issues instantly. For example, KLM Royal Dutch Airlines uses their chatbot, BlueBot, to answer questions, provide flight details, and assist customers, reducing wait times and improving service.
Conclusion: The Future of Customer Interaction
Conversational AI has the potential to greatly improve customer experiences in the metaverse. It can make interactions more personalized, efficient, and engaging. By using virtual avatars, offering tailored recommendations, and streamlining customer service, Conversational AI will be key to shaping the future of digital interaction.
Businesses that use Conversational AI effectively will stand out in the competitive landscape, delivering better customer experiences and fostering stronger relationships.
ABOUT MIMIN
Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.
The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.
With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.
Learn more about Mimin by contacting:
Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io
