The beauty industry in Indonesia is growing rapidly, driven by the rising demand for beauty products. According to Statista, online spending in Indonesia’s beauty and skincare sector is expected to reach 3.2 billion USD by 2025, with an annual growth rate of 17.2% from 2021 to 2025.Despite the rise of e-commerce, many Indonesian consumers still prefer shopping in physical stores. This is especially true for products like foundation and lipstick, where testing shades in person is essential. A report from Google and Bain & Company (2021) shows that 65% of Indonesian consumers research beauty products online before buying them in stores. This proves that consumers already engage in omnichannel shopping, blending online and offline experiences.
To stay relevant, beauty brands must embrace technological advancements and adopt an omnichannel marketing strategy. This approach integrates multiple shopping channels, ensuring a seamless customer journey from research to purchase. Omnichannel marketing enhances engagement and creates a more personalized shopping experience.
How Omnichannel Benefits the Beauty Industry
- Personalized Customer Experience
Omnichannel strategies allow brands to collect customer data from apps, websites, and social media. With this information, brands can provide personalized product recommendations, improving the overall shopping experience. - Seamless Online and Offline Shopping
Customers often start their beauty research online before visiting a store. Features like virtual try-ons using augmented reality (AR) enable users to test products digitally before deciding to buy in-store or online. - Increased Accessibility and Convenience
Omnichannel strategies provide flexibility, allowing customers to shop anytime, anywhere—whether through physical stores, e-commerce platforms, or mobile apps. This enhances convenience and efficiency in the shopping process. - Efficient Inventory and Delivery Management
Integrating online and offline channels helps businesses manage stock effectively. Customers can order online and choose to pick up in-store or have products delivered, reducing operational costs and improving delivery speed.
The Future of Beauty with Omnichannel
Omnichannel presents a huge opportunity for the beauty industry to grow and stay competitive in 2025. By blending online and offline experiences, brands can provide more relevant and tailored services to meet customer expectations.
To stay ahead, beauty businesses should implement omnichannel strategies to enhance efficiency, improve customer satisfaction, and drive long-term success.
Contact Mimin here to help your business improve efficiency with Omnichannel from Mimin.
ABOUT MIMIN
Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.
The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.
With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.
Learn more about Mimin by contacting:
Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
