Strategies to Enhance Customer Engagement with Personalisation through Gen-AI Chatbot

In today’s digital age, businesses are increasingly expected to improve engagement with customers in order to build stronger and more loyal relationships. However, a major challenge often faced is how to remain relevant and provide experiences that touch on the specific needs and preferences of each customer.

Customer engagement refers to the ongoing interaction between a business and its customers that forms an emotional bond and enhances loyalty. According to a report from Gartner, 80% of companies that provide personalized experiences can increase customer retention and encourage more frequent transactions. According to HubSpot, 68% of businesses believe that strong customer engagement has a direct impact on their revenue. By utilizing technologies like Natural Language Processing (NLP), Gen-AI Chatbot can better understand customer preferences and needs, and provide relevant and timely responses without requiring extensive human resources.

Here are the strategies of Generative AI Chatbot (Gen-AI Chatbot) to enhance business customer engagement:

• Personalizing Conversations with Customer Data
  Gen-AI Chatbot can leverage customer data such as purchase history, product preferences, and past interactions to provide more targeted recommendations or advice.
  
  This makes customers feel valued because the communication they receive is tailored to their specific needs. According to Accenture, 91% of consumers are more likely to shop with brands that offer personalized offers.
• 24/7 Access and Fast Response
  One of the advantages of Gen-AI Chatbot is their ability to provide service to customers at any time, even outside of working hours. These chatbot can answer general questions, provide product information, or handle customer issues without long wait times.
  
  This is crucial in maintaining engagement and increasing customer satisfaction. Salesforce reports that 69% of consumers expect customer experiences to be available around the clock.
• Enhancing Efficiency by Handling Repetitive Questions Seamlessly
  Gen-AI Chatbot can also automate repetitive interactions with customers, such as order confirmations or common questions related to products and services. This allows customer service teams to focus on more complex issues while the chatbot handles routine and repetitive tasks. According to Juniper Research, the use of AI in customer service is expected to save global companies over $8 billion per year by 2025.

In an increasingly competitive business world, strategies to improve customer engagement are crucial for creating customer loyalty and improving operational efficiency. Gen-AI Chatbot offers advanced solutions that allow businesses to provide more personalized and relevant experiences automatically.

With their ability to leverage customer data, provide 24/7 service, and enhance engaging interactions, Gen-AI Chatbot open up great opportunities for businesses to continue growing and strengthening relationships with their customers. This is a significant step needed to meet the growing complexity of customer needs in the digital age.

Contact Mimin here to help your business enhance customer engagement and create better customer experiences and satisfaction with Mimin’s Gen-AI Chatbot.

ABOUT MIMIN

Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.

The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.

With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.

Learn more about Mimin by contacting:

Mimin

PT. Admin Pintar Kita

Graha Charis Siem

Jl. Tanah Abang 5 No. 21, Central Jakarta

Phone: +62 856 0322 5212

Email: halo@mimin.io