Understanding the Evolution of Marketing Strategies 1.0 to 4.0

Marketing has undergone significant transformation over time, adapting to technological advancements, changes in consumer behavior, and shifts in how businesses interact with their audiences.

In the ever-evolving marketing world, we can observe a major transformation from Marketing 1.0 to Marketing 4.0, but what exactly sets them apart? Let’s find out more in this article.

• Marketing 1.0 (Product Driven)
  Marketing 1.0 represents the early concept of marketing that emphasizes products and the features of the products offered. It is the era of traditional marketing that focuses on product quality and development without paying much attention to consumer needs.

  Examples of Marketing 1.0 advertisements include those that highlight product features, such as some coffee product ads that solely focus on the quality of ingredients and processing methods.

• Marketing 2.0 (Customer Oriented)
  With a greater focus on being customer-oriented, Marketing 2.0 aims to understand customer needs. In this era, businesses not only communicate through traditional media but also actively promote products through two-way communication via social media.

  This allows customers to participate or provide direct feedback in conversations about the products or services offered.

  Examples of businesses that have shifted to Marketing 2.0 include banks in Indonesia, many of which now provide two-way customer service and online banking services.
  They adopt online banking services to provide a more convenient and seamless experience for their customers.

• Marketing 3.0 (Human Centric)
  In Marketing 3.0, marketing activities are linked to social and environmental values, focusing on ethics, morality, and positive impacts on society. In addition to selling products, businesses also aim to build connections with customers through socially recognized values.

  Businesses can use social media platforms to share information about their efforts in using environmentally friendly materials and participating in social projects.

  For example, The Body Shop, a global cosmetics and body care company known for its commitment to ethics and social values.

  The Body Shop is known for its products that use natural and environmentally friendly ingredients. They emphasize the use of sustainably sourced raw materials.

• Marketing 4.0 (Moving To Digital New Customer Experience)
  Marketing 4.0 is an era where marketing activities are increasingly combined with digital technology and artificial intelligence (AI). This era is known for the New Customer Experience that occurs at every stage of the customer journey.

  Marketing 4.0 is increasingly being adopted by businesses in various industries such as the aviation industry, where many airlines have implemented Marketing 4.0 to provide better services to their customers.

The evolution of marketing from 1.0 to 4.0 has brought significant changes in how businesses interact with customers.

From the initial focus on products to a shift towards focusing on customers, humans, and ultimately customer experience. To effectively and efficiently adopt Marketing 4.0, businesses need to collaborate with the right platforms and technologies.

Contact Mimin here to help your business effectively and efficiently implement Marketing 4.0.

ABOUT MIMIN

Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.

The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.

With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.

Learn more about Mimin by contacting:

Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io