We’ve all been there—waiting hours for an email reply or stuck in a call center queue for a simple answer. Your customers feel the same frustration, and in today’s competitive landscape, it only takes one poor experience for them to switch to a competitor.
That’s why businesses investing in customer experience can see revenue increase by up to 80% (Zippia). But not all channels deliver equally. If you want to build real rapport, loyalty, and conversions, one channel clearly stands out: WhatsApp.
WhatsApp: The Channel Customers Prefers
With more than 2 billion monthly active users and adoption rates reaching 85% in some regions, WhatsApp is not just another app; it’s part of daily life. Messaging a brand here feels natural, personal, and effortless, like chatting with a friend but with the professionalism of a business.
The numbers speak for themselves:
- 68% of WhatsApp marketing messages are read, compared to much lower rates on email.
- Businesses using WhatsApp see 72% more customer sessions and up to 89% more purchases per user (Braze).
For customer engagement, WhatsApp simply outperforms every other channel.
Supercharging WhatsApp with AI Chatbot
If WhatsApp is already the ultimate CX channel, AI is the engine that makes it unstoppable. By integrating an AI chatbot, brands move beyond one-way communication into 24/7 personalized conversations.
Here’s how AI amplifies WhatsApp’s strengths:
1. Instant, Scalable Replies
Customers get answers right away, any time of day. AI ensures WhatsApp’s speed is consistent even at scale, handling thousands of chats simultaneously.
2. Personalized Conversations That Build Loyalty
AI can tailor responses using names, purchase history, or preferences; turning each WhatsApp exchange into a moment of recognition and connection.
3. Interactive Campaigns That Drive Action
WhatsApp already supports images, videos, and links. AI makes campaigns smarter and more engaging, nudging customers to interact and convert.
4. Measurable Conversions That Matter
WhatsApp campaigns deliver conversion rates of 45–60%, far higher than other channels. AI helps track, analyze, and optimize every interaction for real business impact.
The Future Belongs to WhatsApp
Many businesses scatter efforts across multiple platforms, but the brands that win are those that meet customers where they already are, on WhatsApp. Add AI, and every interaction becomes faster, more personal, and more effective. The conclusion is simple: if you’re not growing your WhatsApp channel, you’re leaving loyalty and conversions on the table.
Don’t let customers wait. Build your WhatsApp CX strategy today—and let AI unlock its full power.
ABOUT MIMIN
Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.
The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.
With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.
Learn more about Mimin by contacting:
Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io
