For businesses, events are more than gatherings, they’re strategic stages to showcase brands, attract prospects, and drive sales. But in today’s competitive world, success is no longer measured by headcount alone. It’s measured by how engaged participants are, from registration to follow-up.

And here’s the challenge: modern audiences are demanding. According to Markletic, 49% of marketers rank audience engagement as the top factor in event success. Participants expect instant answers, personalized interactions, and seamless experiences. Every unanswered question or missed moment risks disengagement—and in turn, lost leads, weaker conversions, and wasted opportunities.

What Participants Really Want

Today’s attendees are digital-first. They register online, expect real-time updates on schedules and speakers, and want issues resolved quickly without waiting in line. A study by Knowland shows that 68.7% of event professionals believe AI-driven engagement tools are critical to future events, underscoring how tech-enabled experiences are shaping expectations.

In short: attendees don’t just want to attend an event; they want to feel part of it. When that doesn’t happen, they tune out. And once attention is lost, so is the chance to build meaningful connections.

From Frustration to Frictionless

This is where AI-powered Chatbot make the difference. Instead of downloading clunky apps or chasing staff for help, participants simply chat. The AI chatbot becomes a personal event companion, ready to help before, during, and after the event.

• Before the event, it answers FAQs about registration, venues, or agendas. This makes attendees feel prepared and valued from the start.
  
• During the event, it provides instant updates—session changes, speaker details, or directions to key locations. Cvent reports that 27% of event planners see participant feedback and satisfaction as a top KPI, and in-the-moment support is what drives that satisfaction.
  
• After the event, it collects feedback automatically, providing organizers with insights they can use to design better, more engaging experiences next time.
  

Behind the scenes, automation reduces repetitive work for overstretched event teams (17.2% of planners cite staff shortages as a growing issue), freeing them to focus on higher-value engagement.

Experiences That Last

The difference between a good event and a great one isn’t the agenda, it’s the experience. An AI-powered chatbot ensures no participant feels lost, ignored, or disconnected. Instead, they receive consistent, personalized communication that makes the entire journey—from check-in to feedback—smooth and memorable.

The result is twofold: participants feel taken care of, while businesses see stronger ROI in the form of higher engagement, more qualified leads, and lasting brand impressions.

Elevate Your Next Event

At Mimin, we help businesses turn events into engagement engines. With AI-powered chat companions integrated across channels, organizers can deliver the kind of real-time, personalized, and seamless experiences today’s audiences expect.

Because in the end, attendees don’t just remember who was on stage. They remember how the event made them feel, and that’s what keeps them coming back. Talk to us now!

ABOUT MIMIN

Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.

The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.

With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.

Learn more about Mimin by contacting:

Mimin

PT. Admin Pintar Kita

Graha Charis Siem

Jl. Tanah Abang 5 No. 21, Central Jakarta

Phone: +62 856 0322 5212

Email: halo@mimin.io