More than 85% of WhatsApp users prefer to communicate directly with businesses through the app rather than seeing ads. The message is clear: customers want interaction, not disruption. Organic engagement is becoming a more effective form of marketing.
Many companies use WhatsApp for marketing purposes, such as sending mass broadcasts including promotions, discounts, or announcements. But did you know? This approach can often backfire. About 77% of customers feel frustrated by messages that are not relevant to their interests or past interactions (Segment). Irrelevant promotions can annoy customers, reduce engagement, and even lead them to block your business number.
This is where the Mimin Campaign provides a solution. By combining automation with personalization, Mimin Campaign allows businesses to deliver WhatsApp marketing messages that are relevant, targeted, and effective—turning each broadcast into an opportunity for meaningful engagement and higher sales.
1. Send Massive Yet Personal Campaigns
Mimin Campaign allows businesses to broadcast WhatsApp messages to thousands of customers at once while keeping them personal. By segmenting customer data on any criteria you choose, you can tailor promotions, reminders, and informative content to each group. Whether it’s a special offer, a shopping reminder, or tips to stay engaged, customers receive messages that feel relevant, not spammy. Segmentation makes campaigns more focused and effective because around 80% of customers are more likely to buy when brands offer personalized experiences (Epsilon).
2. Automated Trigger-Based Messaging
With the Mimin Campaign, you don’t need to manually send every update. Businesses can set up automated messages based on specific triggers, such as payment reminders, event notifications, or even sending digital documents like tickets or receipts. This ensures customers get timely communication that helps them stay connected to your business.
3. Measuring Campaign Effectiveness
After messages are sent, Mimin Campaign monitors in real time how many messages are delivered, read, and interacted with through links or calls-to-action. Beyond that, businesses can also see how many customers actually converted from the campaign. This data allows quick strategy adjustments to maximize results.
The system also monitors the health of WhatsApp numbers to keep them trusted and reduce the risk of being blocked or marked as spam. By focusing on targeted campaigns, businesses can optimize marketing budgets and reduce costs from irrelevant mass advertising, making their strategy more efficient and effective.
Why Mimin Campaign Works for Every Business
Wrongly targeted messages can frustrate customers and shut down communication. With Mimin Campaign, businesses can create targeted, automated, and trackable WhatsApp campaigns that make every interaction meaningful. This approach turns every interaction into a potential conversion and increases marketing efficiency. According to McKinsey, personalization can reduce acquisition costs by up to 50%, lift revenues by 5–15%, and improve marketing spend efficiency by 10–30%. The sooner companies adopt this strategy, the faster they can boost engagement, cut costs, and maximize marketing ROI in today’s fast-moving market.
Start now with the Mimin Campaign—send relevant messages that increase conversions and engagement. Contact us today to optimize your marketing results.
ABOUT MIMIN
Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.
The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.
With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.
Learn more about Mimin by contacting:
Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io
