The retail industry—from fashion and skincare to electronics—is caught in a relentless discount war. Every brand is racing to slash prices, hoping to capture customer loyalty. Yet, many fail for one simple reason: unfocused communication.
More than 85% of WhatsApp users prefer to communicate directly with businesses through the app rather than seeing ads. However, even with an extensive WhatsApp customer database, many brands still send unsegmented, generic broadcasts. The result? Makeup promos go to male customers. VIP offers get buried among spam. Business numbers get blocked.
Mimin Campaign: Your Platform to Win the Discount War
Mimin Campaign transforms your WhatsApp database into a smart and secure conversion engine, ensuring every discount generates profit—not spam.
1. Stop Burning Money on Irrelevant Promos
In retail, precision is everything. With Mimin Campaign, you can segment thousands of contacts into specific groups like “Male Customers,” “Hijab Buyers,” or “VIP Customers.”
That means your 50% off men’s shirt promo is sent only to male customers—saving broadcast costs while multiplying your Click-Through Rate (CTR). When every message feels relevant, every campaign performs better.
2. Turn Discounts into Exclusive, Urgent Messages
Personalized messages always stand out. Mimin Campaign automatically inserts customer data such as names or previously viewed products into every message. Instead of sending a generic promo, you send:
“Hi Rina, the dress you were eyeing last month is now 20% off! Only 3 left.”
It feels personal, builds urgency, and doubles the chance of instant checkout.
3. Win Flash Sales with Instant Delivery
Flash sales are all about timing—you must reach thousands of customers in minutes. Mimin Campaign ensures your Christmas collection launch reaches 5,000 customers within 10 minutes, helping you capture the peak sales moment when it matters most.
From Mass Blast to Smart Conversion
Mimin Campaign isn’t just a WhatsApp sending tool—it’s a profit strategy platform. It helps you shift from wasteful “spray-and-pray” marketing to personalized, measurable, and secure laser-targeted campaigns.
Remember, 77% of customers feel frustrated by messages that don’t match their interests or past interactions (Segment). Don’t let your brand be one of them.
Ready to turn your WhatsApp database into a smart profit-conversion engine? Let the Mimin Campaign help you win the discount war for retail industry—one message at a time. Start here.
ABOUT MIMIN
Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.
The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.
With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.
Learn more about Mimin by contacting:
Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io
