AI Chatbot for Fashion Brands: Understanding Consumer Behavior During Chinese New Year and Boosting Sales

Chinese New Year (Imlek) is one of the most anticipated celebrations, bringing families together and driving a surge in shopping activities. In 2025, consumer enthusiasm is expected to peak, with spending across Southeast Asia rising by up to 40% during the holiday season, according to a Statista survey.

A significant portion of this spending is allocated to purchasing new clothing, which is traditionally believed to bring good luck for the new year. With the rising shopping trends, especially through digital platforms, fashion brands have a great opportunity to capitalize on this consumer behavior.

Leveraging AI Chatbot to Maximize Chinese New Year Sales Potential

To seize this opportunity, fashion brands must embrace AI Chatbot as a tool to personalize customer experiences and streamline shopping journeys. AI Chatbot can effectively connect with consumers, providing tailored services and enhancing operational efficiency.

Here are three key ways AI Chatbot help fashion brands enhance customer experience and sales during Imlek:

1. Providing Personalized Product Recommendations

AI Chatbot can learn consumer preferences based on shopping history and other data. With this information, the AI chatbot can offer relevant product recommendations, such as red-colored clothing that is a popular choice during Imlek.

For example, customers who frequently buy formal wear may receive suggestions for cheongsam dresses or Imlek-themed shirts. This increases the chances of converting sales.

2. Simplifying the Online Shopping Process

By integrating AI Chatbot into messaging apps like WhatsApp, consumers can easily inquire about product availability, sizes, or prices in real-time. The AI Chatbot can also assist with order processing and payments without any hassle, reducing complexity and improving customer satisfaction.

3. Effectively Managing Promotions and Discounts

During Imlek, many fashion brands offer special promotions and discounts. AI Chatbot can be used to inform customers about these promotions via personalized messages during interactions with the brand.

For example, when a customer inquiries about a promotion, the AI Chatbot can provide detailed information, including terms and conditions. This ensures relevant communication, avoids misunderstandings, and boosts participation in promotional campaigns.

The use of AI Chatbot presents a significant opportunity for the fashion industry to maximize sales potential during Imlek. By providing personalized recommendations, simplifying the shopping process, and managing promotions effectively, fashion brands can create an outstanding customer experience. For fashion businesses looking to stay relevant and competitive in the digital era, implementing AI Chatbot is a strategic move that should not be overlooked.

Ready to transform your fashion brand’s customer experience in the festive season? Contact Mimin here to help your business improve customer experience and boost sales with Mimin's AI Chatbot.

ABOUT MIMIN

Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.

The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.

With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.

Learn more about Mimin by contacting:

Mimin
PT. Admin Pintar Kita
Graha Charis Siem
Jl. Tanah Abang 5 No. 21, Central Jakarta
Phone: +62 856 0322 5212
Email: halo@mimin.io