New Year, New Shopping Experience: How AI Chatbot Help Businesses Boost Year-End Sales

As the year comes to an end, shoppers are on the hunt for the best deals, stocking up on gifts for Christmas or preparing for New Year celebrations. According to Google Trends, online shopping activity in Indonesia surges by up to 70% during this season, as searches for promotions and discounts spike.

For businesses, this festive period is an opportunity to maximize sales—but also a challenge to deliver fast, personalized, and efficient service. Enter AI Chatbot, a smart solution that helps businesses stay competitive in this busy season. Here’s how they can bring a fresh perspective to year-end shopping:

1. Smooth Shopping Across Platforms

New Year shopping often means switching between devices and platforms—browsing on a desktop at work, checking prices on a phone, or making purchases through apps. Keeping the experience seamless is key to keeping customers engaged.

For example, H&M’s AI-powered chatbot allows customers to explore collections, check availability, and make purchases seamlessly across its website, app, and Facebook Messenger. Shoppers can start browsing party outfits on one device and complete the purchase on another without losing context. This seamless experience ensures customers stay engaged, even during the hectic year-end shopping rush.

2. Personalized Recommendations for Holiday Trends

New Year is a time of resolutions and fresh starts. Shoppers look for items that reflect these themes—planners, fitness gear, or festive party essentials.

Amazon’s AI-powered assistant is a great example of this. During the holiday season, it highlights trending products based on customer behavior, such as “top gadgets for 2025” or “best New Year party decorations.” AI Chatbot in retail can replicate this approach, analyzing real-time trends and previous purchases to recommend the most relevant products, helping businesses optimize sales while creating a personal shopping experience.

3. Making Shopping Fun with Games

The New Year vibe isn’t just about shopping—it’s about celebration. Adding an element of fun can make the experience memorable.

A perfect example is Domino’s Pizza’s gamified “Points for Pies” campaign, which allowed customers to earn points by scanning any pizza, even from competitors, and redeem them for discounts. Retailers can leverage AI Chatbot to host New Year-themed challenges or quizzes, rewarding customers with discount codes or exclusive offers. For instance, a chatbot could invite shoppers to create their “perfect New Year party look” for a small prize, boosting engagement and encouraging purchases.

As the shopping season reaches its peak, businesses must find innovative ways to stand out. AI Chatbot provide the tools to deliver seamless service, relevant recommendations, and engaging experiences—all while easing the workload during the hectic year-end period.

Make 2025 the year of smarter customer engagement. Contact Mimin here today to learn how our AI Chatbot can help your business thrive this holiday season and beyond.

ABOUT MIMIN

Mimin is a platform that helps businesses to create conversational customer journeys with Artificial Intelligence. With Mimin, businesses can effortlessly build chat journeys and establish a positive customer experience.

The applications that can be generated include, amongst others, the ease of running chat commerce, chat campaigns, customer automation, omnichannel inbox, and Generative-AI chatbot.

With Mimin, businesses can deliver superior customer experiences, strengthen customer relationships, and build stronger customer loyalty.

Learn more about Mimin by contacting:

Mimin

PT. Admin Pintar Kita

Graha Charis Siem

Jl. Tanah Abang 5 No. 21, Central Jakarta

Phone: +62 856 0322 5212

Email: halo@mimin.io