From Capability to Accountability: 3 AI Shifts That Will Define 2026
One thing became crystal clear in 2025: the era of AI experimentation is officially over. At the beginning of the year, many organizations were still testing the waters.However, by the end of it, AI had moved far beyond experiments. Instead, it became a core operational engine — driving speed, efficiency, and scale across industries. Yet, […]
2025: The Year CX Grew Up — From AI Hype to Execution
2025 will be remembered as the year of “natural selection.” The year began with every company screaming that they were AI-first. But as the curtain closes on 2025, we see a stark divide between those who merely talked about AI and those who actually operated it. The hype has settled, and beneath the noise, something […]
AI Is No Longer About Experiments — It’s Time for Execution
Let’s speak plainly. For the past three years, we have been lulled by technology euphoria. We were busy showing off Proof of Concepts and took pride in chatbots that could exchange greetings fluently. We spent massive resources just to answer the question: “Can AI do this?” The reality is: In 2026, leaders must ask something […]
4 Ways AI Chatbot Scale Customer Service Without Losing Empathy
For the past decade, many feared that technology—especially AI chatbot—would strip customer service of empathy and judgment. The concern was simple: real customer problems would be met with rigid scripts, automated replies, and endless loops, pushing meaningful service further out of reach. Yet reality tells a different story. We are entering a digital paradox: AI […]
4 Ways Mimin Campaign Helps Your Business Measure WhatsApp Marketing ROI
Sending messages without knowing the results? That’s not marketing—it’s guessing. Unfortunately, many businesses still fall into the “just send it” trap. They blast thousands of WhatsApp messages, then hope for the best, and eventually wonder why sales don’t move. However, in today’s competitive digital landscape, assumptions won’t grow your business—data will. After all, big visions […]
From Broadcast to Booking: 3 Ways Omnichannel Drives Restaurant Loyalty
Great food brings customers once. Great experience brings them back. In today’s restaurant landscape, loyalty is no longer built only at the table. It’s built before customers arrive — and after they leave — through every interaction that happens on their phones. Restaurants can no longer afford disconnected conversations. Reaching out to customers without being […]
3 Ways AI Chatbots Improve Internal Knowledge for Better CX
Poor customer experience is often blamed on frontline staff. In reality, the root cause is usually something else: employees don’t have the right information at the right moment. Policies change. Products evolve. Promotions come and go. Yet employees are still expected to remember everything, search through folders, or skim long documents while customers wait. The […]
3 Ways AI Chatbot Powers Modern Airlines
Passenger patience is becoming increasingly limited in the airline industry. In a fast-moving, high-pressure environment, even small friction — long queues, unclear updates, or complicated refund processes — can quickly erode trust and loyalty. In aviation, customer experience often breaks long before passengers board the aircraft. Airlines that still rely on rigid, manual service models […]
3 Ways Omnichannel & Agentic AI Deliver a Frictionless Customer Journey
You spend thousands on ads to bring customers in—but a clunky support experience can push them right back out. A chatbot that loops in circles, a channel switch that forces customers to repeat themselves, or an agent who lacks context—these are the cracks in your customer journey. Marketing brings them in, but friction drives them […]
4 AI-Powered Nurturing Pillars That Transform Lead Engagement
Marketing and sales are still trapped in the illusion of traditional lead nurturing. We keep sending the same drip emails, hoping prospects will somehow feel “touched” and convert. But let’s be honest—this method is outdated. Modern buyers move fast. They want real-time answers, not one-way monologues buried in crowded inboxes. With email open rates stuck […]
