CAMPAIGN BUILDER

Build Campaigns That Convert. Not Just Blast.

Segment your audience, personalize every message, and track results — from a campaign builder designed for teams that want outcomes, not just open rates.

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Trusted by 50,000+ Businesses Across Southeast Asia

Reach the Right Customer. With the Right Message. At the Right Time.

AUDIENCE SEGMENTATION

Stop Blasting. Start Targeting.

Filter your contact list by any data point — last purchase date, location, registration date, product category, or custom tags. Send campaigns that feel personal, because they are.

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Filter by any attribute

Last purchase, location, registration date, custom tags — combine filters for precision targeting.

Personalized message variables

Insert customer name, purchase history, and custom variables into every message automatically — no manual editing.

Scheduled & drip sends

Set exact send times or trigger sequences based on customer actions — automated, no coding required.

LIFECYCLE AUTOMATION

Campaigns That Run Themselves.

Set up automated messages triggered by customer lifecycle events — birthday wishes, anniversary rewards, post-purchase follow-ups, and re-engagement sequences — all running in the background without manual sends.

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Lifecycle triggers

Birthday, anniversary, loyalty milestones — automated messages sent at exactly the right moment.

Re-engagement campaigns

Automatically re-activate dormant customers with personalized offers and reminders — without manual list management.

Upsell activation

AI identifies upsell moments and triggers personalized promotions based on transaction data.

See Every Campaign Result. In Real Time.

Track delivery, open rate, link clicks, and conversions — per campaign, per message, updated live as your campaign runs.

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Delivery tracking

Sent, delivered, failed — breakdown per number and per send

Open & read rate

Know exactly who opened, who read, who ignored

Link click tracking

Track CTA clicks per campaign — know what's driving action

Reply routing

Campaign replies auto-routed to inbox — no lead left unanswered

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FOR POWER USERS

Advanced Controls for High-Volume Campaign Teams.

From A/B testing to campaign API access — Mimin Campaign Builder gives your marketing team the tools to optimize at scale without switching platforms.

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A/B message testing

Test two message variants against a segment — automatically send the winner to the remainder.

Campaign API

WhatsApp template management

Connected to the Best. Built for What's Next

Mimin is built on official partnerships with the world's leading AI and messaging platforms so you always get the most reliable, up-to-date capabilities available

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Campaign Builder Built for Outcomes. Not Just Sends.

Generic blast tools count sends. Mimin counts conversions — with segmentation, personalization, lifecycle automation, and full analytics built into one campaign workflow.

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